Introduction

An email marketing campaign is successful when the email subscribers open the email and take the intended action contained in the email.

A newsletter email is majorly to motivate the email subscribers to visit website, consume more content or purchase a product or service while on the website. A promotional email is majorly to increase the awareness about a particular product or service and to encourage the purchase of the product.

However, before an email can achieve its purpose, it firstly needs to be opened and the content read, before the subscriber can take the intended action. Unfortunately, most email never get to be opened or read. Therefore the subscribers cannot take any meaningful action intended in the email. This post is about techniques to get your email subscribers to open their email. We have listed ten 12 ways to get your subscriber open their email.

1) Write for Him or Her

An email that is composed as though, you are writing to a particular person has a higher chance of engagement than an email perceived to be sent to mass number of people.

A personalized email is likely to open and read. The use of personal information, like the first name, last name, and address in the email will likely get the email subscriber to engage the email. First name may be used in the subject line. It should definitely be used in the paragraph of the email.

Compose your mass email as though you are talking to one person. This will increase your email engagement.

2) Send Email from an individual not a Company

In addition to sending your subscribers emails with personal touches, your email should also appear to come from an individual not the company. Your email address should come from a-name@yourcompany.com Researches have proven that an email from an individuals has an higher chance of opening than an email from a company

3) Use an engaging Email Subject Line

The first thing your email subscriber sees the subject line of the email. Majority of email subscribers decides whether to continue reading the email or delete the email after reading the subject line of the email. The subject line of an email may contain the first name of the recipient and any tantalizing word to encourage further engagement with the email.

4) Write a refreshing Content

Your email subscribers probably receive more than five emails per day.

Why would a subscriber open your email?

Refreshing and quality content! A company, with a consistent, quality and refreshing contents will always achieve a high opening rate. Promotional emails and sales emails must be written in a way the contents are refreshing and very engaging.

5) Avoid Spams-like emails

An email that ends in the junk folder achieve next to nothing. Unfortunately, email filters are now more sophisticated. To avoid spam filters, a spam-like email should be avoided at all cost. Spam filter most often than not, takes emails with subject line that contains ‘free’, ‘rich’, ‘offer’ or ‘deal’ as spam. Email subject line should not all be in capital letters.

6) Segmentation of Your Email List

Your email lists should be broken down into groups of similar recipients. Sending a highly focused and personalized email is a necessity to achieve a high engagement rate. Without proper segmentation of your email list into group of similar recipients, a highly focused email cannot be achieved. Your email list can be divided into similar age groups, gender, demographics, potential customers etc. The proper segmentation of your email list enhance the monitoring of key performance indicator for your email campaign.

7) Update your email list regularly

People unsubscribe from an email list and new people sign up. Updating your email list must be done often. Bounce email should be removed as often as possible

8) Optimize your email content across all devices.

Your email will be viewed across all devices – Desktop, tablet and mobile devices. Your email content has to be designed in such a way it can be viewed conveniently on all the devices without any loss of information or any section.

9) Know Your audience timing

The timing at which you send your email to audience is important. It plays a role in determining if your email will be opened or not. The best day to send an email varies with demographics. A proper study and insight into the days you achieved the highest opening rate is to be noticed and factored into your email marketing strategy.

10) Don’t buy Emails list

The temptation to buy email leads is real and feels like shortcut. It is not a shortcut.It is almost always a bad decision to buy an email leads.
Firstly, there is not certainty the emails you buy actually exist or still active.
Secondly, sending emails to people who did not give permission to sending emails often ends in tears.

Grow your email list organically. Offer free things that require your website visitor to drop their email before they can get it. It could be free service or eBook.

11) Be Friendly and Humorous

Writing in a friendly way and humorous way help to achieve a high engagement rate. When potential customers look forward to hearing from you, you have got them hooked. You can use gif or meme, if you audience can perfectly relate and understand it.

12) Have a unsubscribe option in your email

Give your email subscriber a choice to opt out of your email list. You cannot make everyone your customers, you can only try. If you have been sending out great email contents and adding value to your customer, and some of your customers decides to leave. It is their loss not yours. However, still give them the opportunity to opt out

Conclusion

The listed above techniques will ensure you achieve a high email engagement rate. However, to save cost or time, Rockfort Digital will help you achieve your email campaign goals faster and at cost efficient rate.