The background Information

The constant question business owners often ask is, should they go for traditional marketing or digital marketing?

Business owners are always curious to know which one of them gives a better return on Investment.

Though, we often recommend both traditional marketing and digital marketing. It is important to understand the audience you are trying to sell to before you engage in any form of marketing.

For some background knowledge, traditional marketing is marketing done through Television, radio, newspapers, posters, flyers, billboards.

Digital marketing is done through various digital platforms, for example, Facebook, Google, Instagram, Twitter.

If you want to sell to people over 50 years old and not so educated, we will recommend traditional marketing.

If you want to sell to people under 40 years old, do digital marketing.

The answer above cannot perfectly answer the question. It seems the audience plays a major role in determining the form of the marketing, but there is more

What if you are selling a digital product? What if you are looking to sell to both young and old?

A good digital agency undertaking a marketing campaign often seeks to understand two basic things. One, what are the objectives of the marketing campaign? Two, what is the campaign budget?

As a digital marketing professional, I often recommended small and medium business owners chose digital marketing over traditional marketing, however, I often encourage both traditional marketing and digital marketing.

Traditional marketing is perfectly suitable for businesses aiming to achieve ‘brand recognition‘ and ‘top of mind recall’.

Let me explain,

Some marketing campaign objectives is not necessary to make you buy their products or services as at the time of the marketing campaign, however, they want you to be fully aware of their business existence and also purchase their products or service when you need it.

These types of campaign are well suited for traditional marketing. the simple reason because you do not pay more to reach more people.

You often pay the same rate if a thousand people or a million people see or hear your adverts when it is been aired. You also do not need them to take immediate action. This type of advert is well suited for brand recognition or top of mind recall.

A small or medium business needs to constantly make sales, else it dies. Therefore, all marketing small or medium business should be directed at making the potential customer take a predetermined action.

Six Advantages of Digital Marketing Over Traditional Marketing

These are the reasons why I think a small or medium business should go for digital marketing.

1) Most digital marketing has a call-to-action ( C.T.A) aimed to make potential customers take a predetermined action.

2) Digital marketing help target the particular audience who is most likely to buy the product we are marketing.

3) It is has been proven that digital marketing gives more Return on Investment(ROI) over traditional marketing.

4) Digital marketing provides measurable campaign analytics to help discover and determine what works and what does not.

5) A digital marketing campaign can run on a really low budget, for as low as N2500, you can run some digital marketing campaign.

6) Digital Marketing boosts the online presence of a business. Viable business needs to have a strong online presence irrespective of the offline presence.

Finally

Though digital marketing can be done individually, it strongly recommended that business hire a digital marketing firm to run a marketing campaign for them to avoid the pitfalls of digital marketing and waste resources.