There is a steady increase in number of Ecommerce site. It is generally believe, an ecommerce website is easier to have and cheaper to maintain than a regular offline store, this is a major reason why there has been a consistent rise in the ecommerce sites. Though, an eCommerce website is a necessity for an online business.

However, a standard and user friendly ecommerce website, which easily attracts customers, and ensures smooth user experience, is not very common. A well designed e-commerce website offers smooth shopping experience for the customers and it keep them coming back.

A badly designed website, with incomplete elements required for good shopping experience will not yield any profit for the owner(s).

This post explains the ten must have elements for an ecommerce site, to ensure smooth user experience and to keep bringing back the customers.

1.User Friendly and Visible Navigation

A typical ecommerce is a complex site.   Ecommerce sites are known to have more web pages than any other website.  Having a visible and friendly navigation, where visitors can easily surf around the ecommerce site is a necessity.

The navigation should be visible even, to the first time visitors. There should not be any dead link. The navigation should be on every page on the ecommerce site.

2. A Search Bar

Any ecommerce site without any search bar is not a complete ecommerce website. The number of pages on an ecommerce site is usually high.  If a visitor ever has to visit more than three pages to get to the desired product page, then the user experience design of the ecommerce site is bad.

A search bar enables the visitor to quickly search the website for the products desired. This enhances the user experience of the site and increases the sales made through the web-page

3. A shopping Cart

Nobody needs to be told having a shopping cart is a must for an ecommerce site. However, I’ve personally come across ecommerce platform with no shopping cart.

The shopping cart should be programmed such that, it indicates the numbers of item picked by the shoppers even before reaching the checkout page.

4. Responsive across all Screen size

People buy things from any of their gadgets. The days where products are majorly purchased from desktop or laptop are gone. Different researches claimed people purchase more from their mobile phone than a desktop or laptop.

An ecommerce site needs to fit perfectly on all the devices without any loss of the website content.

5.Payment Gateway

An ecommerce site without any payment gateway is not an ecommerce site. The payment gateway integrated into the website needs to be user friendly, load very fast and compactible with the users.

The currencies on the ecommerce should be the one spent among the users.

6. A Wishlist

Any ecommerce site without a wish-list feature is not fully utilizing the site. Not every visitor will purchase a product when they come to your site. However, they can have a product they really like, put in a wish-list, and when they are ready, transfer the products to their shopping cart.

A wishlist is must have for features for a serious eCommerce site.

7. Social Share buttons

A social share buttons for all your products on your ecommerce site is good way to market your products. You need your visitors to share your products on their social platform to attract more customers.

There you have it, the seven features required to have a stunning ecommerce website. Rockfort Digital makes awesome ecommerce site.  You should try us out.