How to Generate Leads for your Online Business

Introduction. Knowing how to generate leads is one skill that is extremely valuable if you have an online business. When starting your online business, one of the common challenges you’ll face is getting customer to buy your products or patronize you. A certain way to overcome that challenge is to know how to generate leads. […]

Conversion Rate Optimization made simple.

A Quick Story Joshua sells footwear through his eCommerce platform. For three months, he could not sell more than three pieces in a month. Due to frustration, he decided to run some adverts on Facebook and Instagram for two months hoping it will boost sales. Before the advert, about 500 people visit his eCommerce platform […]

Seven features of a stunning Ecommerce Website

There is a steady increase in number of Ecommerce site. It is generally believe, an ecommerce website is easier to have and cheaper to maintain than a regular offline store, this is a major reason why there has been a consistent rise in the ecommerce sites. Though, an eCommerce website is a necessity for an […]

Should I go for Digital Marketing or other forms of marketing ?

The background Information The constant question business owners often ask is, should they go for traditional marketing or digital marketing? Business owners are always curious to know which one of them gives a better return on Investment. Though, we often recommend both traditional marketing and digital marketing. It is important to understand the audience you […]

12 Ways to Get Your Email Subscribers read their Email

Introduction An email marketing campaign is successful when the email subscribers open the email and take the intended action contained in the email. A newsletter email is majorly to motivate the email subscribers to visit website, consume more content or purchase a product or service while on the website. A promotional email is majorly to […]

Email Marketing Fundamentals

Email marketing is a big part of digital marketing. There is no major business in the world that do not use email marketing as part of their digital marketing strategy. Email marketing needs to be part of your digital marketing. The fundamental of email marketing is needed to be fully understood, to properly harness it […]

Search Engine Marketing Explained

What is Search Engine Marketing? Search Engine Marketing (SEM) is a part of digital marketing whereby website gain traffic by bidding on top spots in a search engine result pages(SERPs). Digital marketers bid on keywords or phrase that users of search engines like google, yahoo or, bing type in when looking for a particular information […]

How to engage your customers on social media platforms

The essence of social media Social media platforms like Facebook, Instagram, Twitter, Pinterest, Whatsapp, and the rest allow businesses to interact with their customers, on those platforms and build their business awareness.  Social media thrive on the interaction the users of the platform have with each other. The more the users of a social media […]

How to Know you have a badly designed website

Almost every business owners know having a website is now a necessity. In this present age, it is not enough for a business to have an offline presence only, social media and website are now necessary for a business to have a strong online reputation. Gone are the days when having anyhow website is okay, […]