Email marketing is a big part of digital marketing. There is no major business in the world that do not use email marketing as part of their digital marketing strategy. Email marketing needs to be part of your digital marketing. The fundamental of email marketing is needed to be fully understood, to properly harness it potential and discover how it can help achieve your digital marketing goals.
What is Email Marketing?
Email marketing is a major part of digital marketing that is concentrated on communication and developing a relationship with customers through email. The primary means of dialogue with customers in email marketing is through email.
The primary purpose of email marketing is to communicate with existing or potential customers. The communication can either be promotional or informative.
Promotional email is an email that is majorly to create awareness about a new product or an existing product or a discount for a stipulated time. Promotional email purpose is majorly to stimulate and encourage the purchase of a product or service.
Informative email is to notify existing customers about some activities on the customer’s account. Informative email also is employed about a new product of the business or a new feature of an existing service. Informative email is not necessarily sent to encourage the purchase of a product, rather they are sent to keep the account of the customer safe and inform about better use of a service
Elements of a Successful Email
The frequency of email: The frequency of communication through email can be determined by you – the business owner or by the recipients – the existing or/and potential customers. However, it is recommended that the frequency of communication is determined by the recipients so that a high engagement rate can be achieved.
Relevant to the Recipient: The level of relevance of an email to the recipients plays a major role if the email will be opened or not. An email that has no connection to the recipient will be deleted as soon as it is received. An email should be sent because the recipient showed interest in a particular product or service. An unsolicited email is a spam email.
An Engaging Subject Line: People are bombarded with emails every day. It is next to impossible to give rapt attention to all email received. Majority of internet user gets to read the subject line of an email to determine whether to further engage the email or deleted. An engaging subject line plays a major factor to determine if your email will be engaged or not.
The Language Recipient Understand: We stated earlier that, the primary purpose of an email is to communicate. The language and tone of an email should be the one the customer clearly understand and is eager to communicate. An email full of ambiguous words, poorly composed risk has been deleted with no engagement. The language of an email should be written with the recipient in mind.
Timing of Email: The timing an email plays a vital role if the email will be engaged or not. Though transactional email should be sent at the time of the transaction, which is instantaneous. It is extremely important, for the account holder can be aware of the transaction as they occur. Other types of emails should be perfectly timed for the recipient. There is some skill level needed to determine when a type of email is suitable for a particular type of recipients.
Conclusion.
Email marketing is one of the most useful arms of digital marketing. Millions of customers can be reached by a very little cost. However, level of expertise is needed to fully harness the potential of email marketing. A digital agency with some experience in email marketing is recommended to lead an email marketing campaign. A website should also be built with email marketing in mind Rockfort Digital will perfectly lead an email marketing campaign for you and built or redesign your website with email marketing in mind.
