Almost every business owners know having a website is now a necessity. In this present age, it is not enough for a business to have an offline presence only, social media and website are now necessary for a business to have a strong online reputation.

Gone are the days when having anyhow website is okay, now websites need to be very functional, appealing and, fascinating to attract customers. There are over one billion websites in the world. The question “why will customers visit or more spend more time on my website than the competitors’ websites” should be asked by a serious business owner.

Google is the main source where organic traffic comes. It rates websites with good user experience ( UX ), over websites with poor user experience. User experience is simply the experience customers have when they visit your website. 

A poorly designed website leads to a bad user experience, which in turns negatively affect your search ranking and reduces the chances of converting the website visitors to purchasing customers.

The following are the signals to know you have a badly designed website;

1) Slow loading speed: 

52 percent of internet user believes a website should load within three seconds. If your website is well aesthetically designed, but it won’t load or loads slowly, you are bound to lose more than 65% of your website visitors.

Google rate websites that load very fast high and rank them highly in terms of performance. A slow-loading site is a sign you have a badly designed website.

2) Unappealing Website design:  

 A webpage that is overcrowded, filled up with different adverts and, the website elements are not well spaced, will not be getting its desired visitors. 

There are over a billion websites in the world and, website visitors have little patience for a poorly designed website.

If a visitor spends less than two minutes on your website, it is a sign you have a badly designed website.

3) Unfriendly Pop-ups: 

Pop-ups are a good way to catch your website visitor attention. However, too many pop-ups annoy the website visitors, thereby leading to bad user experience. The pop-ups should be timely. Good pop-ups are not too early and not too late. Pop-up poorly designed that ask visitors too much question is a sign you have a badly designed website.

4) Unresponsive Design: 

People access websites through various gadgets. Therefore, a good website needs to appear perfectly on all mobile phones, all tablets and, on a desktop. 

Google pays close attention to how a website looks in all the gadgets and ranks high websites that perfectly looks appealing in the screen.

A website that looks horrible either on a mobile phone, tablet or desktop is a signal you have a poorly designed website.

A website should be designed by a firm that understands the nitty-gritty of web design and has some experience in web design. If you need to redesign your website, we will be glad to highly be of help.