King of Social Media

IF you haven’t of Facebook, then you are an alien, I can bet on that. Jokes aside, Facebook is the leading online social media platform. Facebook when use rightly can greatly help your businesses.

Why?

There are roughly 2.9 billion active users on Facebook. Any platform that has over 2 million active users, is a platform to be on and engage the users.

Facebook is playing a major role in the social media space. It is commonly referred to as the King of social media. It is the biggest social networking site.

Ignoring Facebook ads, while your competitors fiercely harness the Facebook ads will definitely affect your business.

Do you know people are buying products and services online because of the adverts, posts, pictures and recommendations they saw on Facebook? Millions of people visit Facebook every day.  Facebook certainly does have a strong influence on the products and services people purchase online.

You should include Facebook ads into your digital marketing strategies if you haven’t. All products or services will benefit from Facebook ads.

Facebook has over 2.41 billion users worldwide. There is more than 98 percent chance your target audience is using Facebook

Although, using Facebook ads will not dramatically boost your business. There are strategies you can harness to boost your business using Facebook ads.

Now, how do you use Facebook strategically to boost your business?

This is majorly what is this article is about.

Post Relevant Content Frequently

Facebook is extremely competitive. All businesses are trying all the possible to get the attention of their targeted customers. The attention they get is the foundation of getting their targeted customers to purchase their products.

Facebook wants to show their users the kind of content they are interested in. They do not want their users post, pictures or adverts that have no importance to their users.

The implication of this is that, your post will be seen by people that liked your page or follow your page, which is only a fraction and not very helpful to your business. Organic reach is always small.

A way to boost your reach is to put out more videos, pictures, write-ups that will be of benefit to your targeted audience and attractive enough for them to engage your page by viewing more videos or liking your page.

Get Others Talking about your product

The authenticity of whatever product or service you are offering is of paramount importance to boost your business, not just on Facebook but on all social media platforms.

A great way to boost the authenticity of your product is to get others that have used your product to talk about it. People generally believe a product or service when it is talked about by people who have used your product.

Content like video, images, reviews of your product by other users on Facebook most often always builds your product authenticity

A potential customer is 2.5 times more likely to purchase your product when it is recommended by others than when it is recommended by you.

Most of the successful marketing campaign has other people talking about the usage of the product or services. It boosts the confidence people have on your product.

Facebook loves content. Content by another user genuinely promoting your product or service is loved and appreciated by Facebook by boosting your reach.

Remarketing is Major

A large percentage of people do not believe in love at first sight. A large percentage of people will not purchase your product or service after just first contact, expect they really need it.

Most consumers purchase a product or service after several contacts with it.

Facebook ads works best when you are targeting individuals who has shown interest in your product

Remarketing is a strategy that targets people who have either visited your website in the past or has shown some interest in your products or service. The interest could vary from commenting on a product or viewing your videos or pictures.

The strategy is usually a simple one but needs a professional touch.  It’s listed in this few steps

• Intending customers visit some page of your website or social media page.
• Analyze the contents or page that appeal to different visitors
• Segment the visitors into groups based on the pages and contents that appealed to them
• Finally, create a targeted appealing customized adverts that will appeal to the visitors on Facebook.

Conclusion

Facebook is the primary social media platforms. Millions of businesses are using it to influence their targeted customers to buy their products. The strategies listed above are proven to boost business on Facebook. Marketing on Facebook is fiercely competitive. It is highly recommended that a professional digital marketer should be engaged in running a facebook marketing campaign.