If you are just starting your business or you want to grow your business, lead generation is an important aspect to focus your energy and resources on.  

This article shows you how you can have a good business foundation and also how to grow your business through lead generation.

What is lead generation?

Lead generation is the process of attracting the populace and converting the people who have shown interest in your product. 

Did you notice from the definition that lead generation is divided into two parts?

Firstly, lead generation is attracting the populace. This first step is done at a large scale. You want as many people as possible to find out about what you are selling.

 It could be through a tweet, a Facebook post or an Instagram story. 

Secondly, which is the conversion of the people who have shown interest in your product. This is the final and important part. 

When you put out a tweet about the benefit of your product, if anyone shows a reaction, the individual can be a lead.  

The reaction can be clicking the like button on Instagram or retweeting your tweet and maybe as simple as viewing your Facebook post

So Who is a lead and who is not?

Do you know that..

If you don’t have the right strategies and right information, you can waste enormous time in online business. 

One of the common time wasting activities is not understanding the difference between who is a lead and who is not.

A lead is a prospect that has the capacity to buy from you.  An individual that admires your product but cannot buy from you is not a lead.

Can you read that again to gain better understanding?

Let me break it down for you.

Imagine you sell a hair growth product for a bald head. This product is proven to help grow hair for bald heads. You’ve got a great product, no doubt but not everybody needs your product.

Firstly, you need to figure out prospects who actually want your hair growth product. 

Secondly, you then need to figure out the set of prospects who want your product and have the capacity to buy your product. 

The capacity there is not just prospects who can afford it, but can your product get to their doorstep and can they use it.

These are the two steps to getting your leads generation right.

Without good research, you will likely not get a good grip of what makes a good lead. That is, the characteristics of people that buy from you.

In summary, a lead is a prospect that wants your product and has the capacity to buy the product.

The roadmap to lead

By now, you should have a good understanding of who a lead is and who is not.

The question now is, how do you now generate leads?